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Questions on the $3.8 Billion Drug Ad Business

When Emily Martin was hospitalized for emergency gallbladder surgery last summer, her doctors found that she also had acid reflux, causing erosion of her esophagus. "My stomach was very unsettled,'' said Ms. Martin, a 26-year-old mother in Oradell, N.J. So she asked her doctor for Nexium, the "purple pill" that is the nation's most widely advertised prescription drug. "I saw the commercial and they showed people talking about immediate and miracle relief,'' she said.

Read the whole story at New York Times, October 12, 2004 »

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