In a burst of innovation, Time Inc. plans to unveil Maghound.com this September. It is a Netflix-like service in which readers can order individual issues of print magazines for a flat monthly
Maghound.com allows consumers to choose titles from a variety of publishers via mix-and-match "subscriptions," where they pay one monthly fee and have the ability to switch titles at any time. Members can also cancel whenever they wish. The plan is to have 300 titles participating by the launch.
"There has been a paradigm shift in the way consumers shop, pay for and manage the services they choose--everywhere except for magazines," says Dave Ventresca, president of Maghound. "Circulation has always been publisher-centric. With Maghound, it becomes consumer-centric."