Black Rocket, the ad agency that developed the Yahoo! yodel and otherwise enjoyed high-profile celebrity during the dot-com era, is about to crash and burn. Its president, John Yost, has just
resigned, partner Steve Stone's contract has run out and a third founder, creative director Bob Kerstetter, left to pursue a directing career in 2002.
Read the whole story at Advertising Age, October 11, 2004
»