• Folio, Friday, July 18, 2008 9:30 AM

A month after it announced it will shift from weekly to every other week, U.S. News & World Report unveiled an extensive redesign and a modified identity.

"The new logo on the cover is not just a cosmetic makeover," says editor Brian Kelly. "It signals that we're changing the way we think of the magazine." The title is moving away from being a news-oriented magazine and becoming more of a consumer guide, with personal and public service journalism.

The change also means more resources devoted to the USNews.com, which generates 5 million unique visitors a month. Ad pages in the print magazine were down more 30% in June compared to last year, per PIB.

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