This year's presidential campaign has drawn more voter interest than any other race in generations. But many media companies are struggling to translate campaign coverage into repeat readers and
viewers--or revenue.
The presidential debates have had little lasting impact on TV ratings. Magazines with candidates on the cover show only a modest bump in newsstand sales, and evening
newscasts could not stop ratings dips during hotly contested primaries.
One clear winner so far is The Politico, an upstart news organization founded in January 2007. "The difference between
'04 and '08 is like walking into a different century," co-founder Jim VandeHei says. "Everybody who comes to us also goes to
The Post or
The Times or Drudge or Yahoo or Google. Having a
sole source of news--those days are over."
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