• Multichannel News, Tuesday, August 12, 2008 9:15 AM

Cablevision Systems hopes to boost circulation at its new acquisition Newsday by allowing customers to purchase subscriptions to the paper via their television sets. For the six months ended in March, Newsday circulation dipped about 5% per the ABC.

Cablevision has launched Newsday TV in the Long Island area, giving digital cable customers the option of instantly subscribing to the newspaper via an on-screen order form already populated with the customer's name and address.

The Newsday TV channel features promotional information on the paper's sections and long-form videos of recent Newsday print stories. Cablevision will promote the channel through TV commercials, on-screen banners and other marketing tactics.

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