• Editor & Publisher, Tuesday, August 12, 2008 9:15 AM

The 30,000-member Newspaper Guild is trying harder to protect embattled newspaper advertising sales people. President Bernie Lunzer says the guild is boosting the efforts of its advertising committee, while also examining ways that financially troubled newspapers can be saved with new ownership.

"We are concerned with the ability of the market to sustain some of these properties and are looking at alternative ownership arrangements. There are non-profits, co-op ownership along the lines of what was used in agriculture for many years, for instance. We would like to establish a [ownership] link back to the community," Lunzer says.

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