As music magazines reach out to the fashion world, Spin has formed a fashion department and poached its leader from Alpha Media, publisher of rival music title Blender. Kelly Rae, Spin's new executive fashion director, was previously fashion director at Maxim.
Hip-hop magazine The Source will also be giving fashion increased editorial emphasis when it
introduces a redesign with its October issue.
Fashion is fast becoming an important front for many consumer print magazines, because style-oriented advertisers still prefer the visual and tactile presentation of paper, despite the rise of digital media.