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'Spin,' 'Source' Shift To Fashion Ads

As music magazines reach out to the fashion world, Spin has formed a fashion department and poached its leader from Alpha Media, publisher of rival music title Blender. Kelly Rae, Spin's new executive fashion director, was previously fashion director at Maxim.

Hip-hop magazine The Source will also be giving fashion increased editorial emphasis when it introduces a redesign with its October issue.

Fashion is fast becoming an important front for many consumer print magazines, because style-oriented advertisers still prefer the visual and tactile presentation of paper, despite the rise of digital media.

Read the whole story at Advertising Age »

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