What will the newspaper of the future look like? The Christian Science Monitor.
Decades ago, the Monitor was forced to adapt when its circulation and ad revenue
started shrinking. "We had to face up to a lot of these economic pressures well before other newspapers," admits managing publisher Jonathan Wells. Ad income is now only about $1 million. More than
half of its costs are covered by an endowment and subsidies.
To survive, the Monitor "cannily" picks the areas of coverage for its 20, small-format pages. When most media outlets are closing overseas bureaus, it maintains eight foreign correspondents and several stringers. The publication also offers book reviews, recipes, and opinion pieces. Lately, its Web site -- attracting 1 million visitors a month -- has been taking priority over the print paper version, with its 55,000 subscribers.