• ClickZ, Thursday, September 11, 2008 9:15 AM

HBOlab is experimenting with a Web series that will bring together recognizable YouTube stars against the backdrop of a college campus and will weave in text messaging, social networking and Twitter.

The 10-part series, called "Hooking Up," will star Jessica Rose, better known as LonelyGirl15. The idea to cast proven Web personalities came from a time-tested TV practice, such as ABC's "Brothers and Sisters," which tapped well-known actors Sally Field and Rob Lowe to attract an audience. The Web show debuts Oct. 1 on Hookingupshow.com.

HBOlab was created to give HBO a way to develop viable Web programs before burdening those programs with ads or product placement.

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