It's amazing so many image-conscious fashion folks are agreeing to let people follow them around 24/7 with cameras. But a TV or video presence is fast becoming a necessary part of fashion
magazines' business model.
"When a cable show like "Project Runway" can get 5 million viewers, magazines are clearly going to embrace TV as a powerful branding tool," says Elle
publisher Carol Smith. Elleis launching "Stylista," a "Devil Wears Prada"-esque reality series that will make its debut Oct. 22 on the CW.
Vogue and Glamour, however,
prefer to put their programming online rather than on TV. Both focused lately on building their own branded video portals, as a way to tap video while protecting their brands.
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