• Chicago Business, Wednesday, October 1, 2008 9:30 AM

TheChicago Tribune's redesign is out, and readers' response is that it is different, but not better. Nearly 72% of readers responding to a ChicagoBusiness.com poll said they didn't like the new look, with nearly 81% saying the new design makes it no easier to find stories that are important to them.

Some 65% of respondents also said there isn't enough space devoted to the stories they want to read. The new format collapses the front, local and business sections into a single section and adds a bolder, more graphics-centered look.

Most important for the Trib, 60% of respondents said the new design would make them more likely to cancel their subscription. Says one respondent: "I will try it for a few more weeks, but I may switch. If I wanted People magazine, I would purchase it."

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