• Folio, Thursday, October 2, 2008 10:16 AM

While tough times have prompted many media outlets to consolidate their publications, Bonnier is doing the opposite with Parenting magazine. Next year, it will split the title into two editions: Parenting Early Years and Parenting School Years.

A year of research found moms with schoolage children face much different issues than moms with infants and toddlers, and "the differences were not being addressed by current offerings," says Walter Rosenthal, Parenting director.

Early Years, with a rate base of 1.65 million, will target mothers of newborns to preschoolers, while School Years, with a rate base of 500,000, will focus on parents of kids in kindergarten through fifth grade.

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