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Obama Buys Primetime Half-Hour on NBC, CBS

Barack Obama has purchased a half-hour of prime-time television on CBS and NBC for a nationwide pitch to voters that will air on Oct. 29 -- less than a week before the general election. "Obama's appealing to the whole nation rather than a handful of tossup states," says an organizer.

"This is another indication that Barack Obama's got more money than [available] television time to buy," says Evan Tracey, executive at the Campaign Media Analysis Group. Whether John McCain's campaign will do the same remains to be seen, though its TV buying has been limited mostly to ads in battleground states.

"Obama's campaign is not doing this and pulling down [ad] buys in Florida. This is not an either/or decision. They've got 25 days and unlimited amounts of money," says Tracey.

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