• Newsosaur, Friday, October 10, 2008 9:30 AM

Out of desperation, many newspapers are starting to skip print editions on days (usually Mondays) when ad sales are weak. Newspaper veteran and consultant Alan Mutter offers a potentially profitable alternative.

Turn the Monday paper into a sports-themed edition aimed at young men who are typically not newspaper readers -- and tap the advertisers who desire them. Mutter also suggests papers add a fan Web site where visitors would be encouraged to voice their opinions. The site could include diaries from local players, blogs, fantasy leagues and viral video and music.

To build buzz rapidly for the new product, the newspaper could partner with a sports-talk radio station or television sportscaster.

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