• Marketwatch, Tuesday, October 14, 2008 9:15 AM

The Economist has climbed to the top of the financial publishing heap, boasting advertising that's up 6% so far this year. Managing director Paul Rossi says he is now hoping that "green"-oriented companies will fill the ad void left by auto and finance companies.

The environment represents one of the few potential growth industries in the U.S. right now, as he sees it, with both presidential candidates favoring job creation in environmental-oriented channels.

Rossi also says a successful innovation has been offering loyal readers three-year subscriptions, instead of one or two-year deals. Single copies carry a hefty price tag of $6.99 an issue. "Once you've built a brand, you can put your prices up," Rossi says. The price of a single magazine copy "should be at the top of the range, not the bottom."

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