Fox News, CNN and MSNBC are enjoying huge gains during the '08 election, but afterwards, their future is less rosy. Rachel Maddow is the sole breakout news personality of 2008. Her ratings are
double her predecessor Dan Abrams, and "in an election where age and experience have been knocked around like tetherballs," she has bested Larry King and Keith Olbermann.
Assuming
the election goes off without a hitch, it's likely all three news nets will show declines immediately. Media buyers assume that younger viewers will be the first to turn away. The sting will be
lessened a bit if viewers return in droves for the inauguration and the first 100 days of the new presidency.
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