Detroit is exhuming another face from the past to pitch its cars to a new generation. A digitally revived Steve McQueen, who died in 1980, will be reprising the character of Lt. Frank Bullitt in a
commercial promoting the redesigned and retro Ford Mustang. The ad is part of a heavy push by the Ford Motor Company to convince Americans that a new crop of cars coming out this month are worth
buying on their own merits, not because of a $5,000 rebate or zero-interest financing.
Read the whole story at New York Times, October 15, 2004
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