• Folio, Friday, October 24, 2008 10:15 AM

It may be late 2009 before the economy recovers enough for new consumer magazines, but a Singapore publisher is betting the luxury magazine market is stable enough to launch one in February. CR Media plans to introduce Prestige New York, a U.S. version of its Prestige Singapore flagship.

Editorial will include the predictable mix of city society leaders, entrepreneurs, philanthropists, politicians and innovators, but with an atypical international flavor. The monthly will target "high net worth individuals" with controlled circulation of 50,000.
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Finding advertisers may prove to be tricky. Ad pages for the Robb Report and Departures magazines, both aimed at wealthy readers, were down about 5% this year, per PIB. However, luxury title Executive Travel SkyGuide saw a 13.4% jump.

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