• Adweek, Friday, November 7, 2008 10:01 AM

Media companies looking for income streams besides advertising might consider T-shirts. The election of Barack Obama has led to a flurry of orders for keepsake T-shirts carrying the headline from CNN.com reporting Obama's victory.

Within 24 hours of CNN.com publishing its story about Obama's win, the site sold nearly 5,000 T-shirts. They feature the headline "Obama inspires historic victory." And in smaller type: "I just saw it on CNN.com" and the time and date.

In April CNN, working with The Barbarian Group, began offering $15 T-shirts carrying the site's headlines. The promotion is meant to build awareness of the CNN brand and drive traffic to the site. Before the election, the network had sold only about 2,500 shirts.

Read the whole story at Adweek »