• Folio, Wednesday, December 3, 2008 9:30 AM

Launching a new print magazine may be considered taboo these days, but McGraw-Hill is bucking the trends. Yesterday it unveiled HQ, a new quarterly covering "building design and workplace effectiveness." With a 65,000 circulation, the magazine is an expansion of McGraw-Hill's annual "Good Design is Good Business" awards.

HQ is published in collaboration between BusinessWeek and McGraw-Hill's Architectural Record magazine. It features case studies that show how C-level executives have increased their company's bottom line and instituted sustainable design. Target readers are building owners, real estate developers, designers and construction professionals.

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