- Mediaweek, Wednesday, January 7, 2009 9:32 AM
OK magazine recently rolled back a price increase, but it's adding to its masthead. Marc Eisele from
Tennis Week is being hired as managing editor. Roberta Caploe, from
Ladies' Home
Journal, is being named senior executive editor. Michelle Edgar, from
Women's Wear Daily, is the new beauty director.
OK has felt the economic downturn, but has outpaced
its rivals. Ad pages grew 28.6% in 2008, which was down from 44% in 2007. Under general manager Kent Brownridge, the celeb weekly recently undid a 50-cent increase and in late 2008 it skipped three
issues.
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