Even as the financial pages write The New York Times' obit, something hopeful, "a kind of evolution," has been going on at the paper. A variety of new features have popped up on the
newspaper's Web site, such as video, audio and "drillable" graphics.
It is a reinvention of the Times voice, shattering the omniscient God-tones in which the paper had always grounded
its coverage. The online features tug the reader closer through comments and interactivity, rendering the relationship between reporter and audience more intimate, immediate and exposed.
The quiet evolution started in fall 2007 when the Times entered its pricey new building, and online and offline finally merged, physically, onto the same floor. It was a key symbolic
step, indicating the end of the condescension the print side held forits virtual sibling. In essence, it gave the cybergeeks room to stretch their wings.
advertisement
advertisement
Read the whole story at New York Magazine »