• Editor & Publisher, Monday, February 2, 2009 10:01 AM

A group of newspaper executives has launched a communications campaign to promote the importance of newspapers to the public, to the marketplace and to democracy. Called the "Newspaper Project," the group uses www.newspaperproject.org to provide feature stories and commentary about the value of newspapers, and share tips among publishers about how they can cope with tough times.

This week the group unveils print and online ads hyping the fact that American newspapers and their Web sites daily reach 100 million people. The ads will appear in major newspapers, including The New York Times, The Washington Post and in scores of community dailies.

Key elements of the group's message: Newspapers are growing when you consider the print and online audience together, and they reach more people than radio, television and Internet rivals. Also, newspapers have earned trust because they employ professional journalists to verify news for truth, accuracy and context, and are usually the first source of local news.

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