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ELLEN SIMINOFF


Contact MediaPost Editorial
  • Global Search - The New Frontier
    Performance Marketing Insider, Ellen Siminoff - Tuesday, January 29, 2008
    Since its inception more than 10 years ago, the search industry h ...
  • Search And Online Advertising: A Continual Evolution
    Performance Marketing Insider, Ellen Siminoff - Friday, November 16, 2007
    Online advertising has evolved significantly since Yahoo placed the first display ...
  • Ad Exchanges: Bidding On Banners And Beyond
    Performance Marketing Insider, Ellen Siminoff - Friday, October 12, 2007
    The recent flurry of consolidation in the advertising space -- including Google ...
  • Keeping Up With Complexity: Matching Google At Its Algorithm Game
    Performance Marketing Insider, Ellen Siminoff - Friday, August 24, 2007
    Several weeks ago, I had the pleasure of speaking on a pan ...
  • Trad Agencies Must Narrow Their Interactive Credibility Gap
    Performance Marketing Insider, Ellen Siminoff - Friday, March 30, 2007
    By now you have probably read about the new Forrester report, "He ...
  • Competition Or Co-opetition? SEMs And Traditional Ad Agencies
    Performance Marketing Insider, Ellen Siminoff - Friday, September 8, 2006
    It seems like every week a new study is released touting t ...
  • Vertical Search--The Ideal Customer Point of Entry for Marketers
    Performance Marketing Insider, Ellen Siminoff - Friday, August 11, 2006
    I believe vertical search to be one of the more significant developmen ...
  • Lesson Learned, Part 2
    Performance Marketing Insider, Ellen Siminoff - Friday, June 30, 2006
    In my last article, I predicted that the days of advertisers accepti ...
  • Lesson Learned
    Performance Marketing Insider, Ellen Siminoff - Wednesday, May 3, 2006
    Many of you likely are aware that Google recently dipped its t ...
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