- Global Search - The New Frontier
Performance Marketing Insider, Ellen Siminoff - Tuesday, January 29, 2008
Since its inception more than 10 years ago, the search industry h ...
- Search And Online Advertising: A Continual Evolution
Performance Marketing Insider, Ellen Siminoff - Friday, November 16, 2007
Online advertising has evolved significantly since Yahoo placed the first display ...
- Ad Exchanges: Bidding On Banners And Beyond
Performance Marketing Insider, Ellen Siminoff - Friday, October 12, 2007
The recent flurry of consolidation in the advertising space -- including Google ...
- Keeping Up With Complexity: Matching Google At Its Algorithm Game
Performance Marketing Insider, Ellen Siminoff - Friday, August 24, 2007
Several weeks ago, I had the pleasure of speaking on a pan ...
- Trad Agencies Must Narrow Their Interactive Credibility Gap
Performance Marketing Insider, Ellen Siminoff - Friday, March 30, 2007
By now you have probably read about the new Forrester report, "He ...
- Competition Or Co-opetition? SEMs And Traditional Ad Agencies
Performance Marketing Insider, Ellen Siminoff - Friday, September 8, 2006
It seems like every week a new study is released touting t ...
- Vertical Search--The Ideal Customer Point of Entry for Marketers
Performance Marketing Insider, Ellen Siminoff - Friday, August 11, 2006
I believe vertical search to be one of the more significant developmen ...
- Lesson Learned, Part 2
Performance Marketing Insider, Ellen Siminoff - Friday, June 30, 2006
In my last article, I predicted that the days of advertisers accepti ...
- Lesson Learned
Performance Marketing Insider, Ellen Siminoff - Wednesday, May 3, 2006
Many of you likely are aware that Google recently dipped its t ...