Articles by Erez All articles by Erez
- Social Media For Business: It's All About The Leads in
Performance Insider on
As business marketers, we feel obligated to participate in social media. But beyond the basics of setting up a Facebook page and Twitter profile, marketers are still finding ways to measure results. While some believe the intangible benefits of having a voice for your brand engaged in various social media channels is reward enough, other marketing departments need to provide the CMO and CEO with a more quantifiable answer. The best way to accomplish this is by demonstrating the value social media brings to lead generation. Not just lead quantity (volume), but lead quality (scoring) and conversion rates. But tracking business leads from social media is neither straightforward nor easy. It requires a serious investment in time and/or technology to get it right.