- In An On-demand World
Video Insider, Eric Franchi - Monday, September 8, 2008
I think we can safely say that 99% of the Video Insid ...
- Growing Video Ad Avails
Video Insider, Eric Franchi - Tuesday, August 19, 2008
The release of the Bain/IAB Digital Pricing Research study has had t ...
- Content First, Details Later
Video Insider, Eric Franchi - Monday, July 28, 2008
This past week, Video Insider contributor Steve Robinson wrote an excellent bl ...
- From DRTV To DROV
Video Insider, Eric Franchi - Monday, July 7, 2008
DRTV is art, science and business rolled into one. To be ab ...
- Cool By Association?
Video Insider, Eric Franchi - Tuesday, June 17, 2008
There are many companies working feverishly to figure out the best w ...
- Pre-Roll Video: A How-To Guide
Video Insider, Eric Franchi - Tuesday, May 27, 2008
I talk with marketers and agencies on a daily basis. While so ...
- Cost Per Interaction: Across the Distribution Curve
Video Insider, Eric Franchi - Monday, May 5, 2008
For most brand advertisers, success is ultimately measured after the completion ...
- New Ad Formats: Best Thing To Happen To Pre-Roll
Video Insider, Eric Franchi - Monday, April 14, 2008
For a good two years now, pre-roll has been one of t ...
- Behavioral Targeting And Online Video: Making It A Reality
Video Insider, Eric Franchi - Tuesday, March 25, 2008
Two of the largest growth areas in online advertising have been, a ...