- If You Build It, Will They Come?
Publishing Insider, Eric J. Hansen - Thursday, February 21, 2008
Online publishers today are under tremendous pressures to ensure their sites a ...
- Want Optimal SEM Effectiveness? Target And Test Your Landing Pages
Performance Insider, Eric J. Hansen - Thursday, October 4, 2007
Search engines like Google, Yahoo and MSN can help to bring visito ...
- Improving Multivariate Testing Through Segmentation
Performance Insider, Eric J. Hansen - Thursday, August 9, 2007
An increasing number of Web marketers are turning to multivariate testing ...