- E-mail Marketing Losing Ground, Spam Blamed
Online Media Daily, Erik Sass - Tuesday, December 5, 2006
PARK CITY, UTAH--E-mail marketing is losing ground. That's largely a result ...
- P&G Fits E-mails To Customer Needs
Online Media Daily, Erik Sass - Tuesday, December 5, 2006
PARK CITY, UTAH--E-mail marketing isn't a one-size-fits-all proposition. Different brands often requi ...
- Metro New York Gets New Content
MediaDailyNews, Erik Sass - Monday, December 4, 2006
Metro New York is getting an editorial redesign beginning today--including financial ne ...
- Mag Bag: Planting the Seed
MediaDailyNews, Erik Sass - Friday, December 1, 2006
Science is cool. Just ask the publishers of Seed magazine, one ...
- Target Muscles In On Macy's Herald Square
Marketing Daily, Erik Sass - Thursday, November 30, 2006
[Media] New York's Herald Square, the home of Macy's, has a n ...
- All The News Fit For Bits: Times Tests Digital Reader, Makes Desktops Look Like Print
MediaDailyNews, Erik Sass - Thursday, November 30, 2006
Like the rest of the newspaper industry, the nation's third largest publishe ...
- Billionaire Wants to Buy New York Times Co.
MediaDailyNews, Erik Sass - Thursday, November 30, 2006
Maurice Greenberg, the former boss of American International Group Inc., an insuran ...
- Can't Trust It: Judge Blocks Hearst-Media News Agreement
MediaDailyNews, Erik Sass - Thursday, November 30, 2006
After allowing a complex newspaper deal to proceed, a Federal judge ...
- Monster Inc: MonsterVision Projects Interactive Target Ad In New York
MediaDailyNews, Erik Sass - Thursday, November 30, 2006
Move over, Macy's. Herald Square has a new attraction. CBS Outdoor a ...
- M&A, Venture Capital Activity To Continue
MediaDailyNews, Erik Sass - Wednesday, November 29, 2006
The hot and heavy merger and acquisition activity that has been reshapi ...
- Satellite Radio Slows In Q4
MediaDailyNews, Erik Sass - Tuesday, November 28, 2006
The two dominant satellite radio broadcasters are facing a tough fourth quarte ...
- Age, Arrival Date Shape Immigrant Media
MediaDailyNews, Erik Sass - Monday, November 27, 2006
Age and date of arrival are the most important factors shaping t ...
- Paper Tiger: Times Co. Won't Sell Boston Globe To Welch
MediaDailyNews, Erik Sass - Friday, November 24, 2006
The New York Times Company will not sell the Boston Globe ...
- Mag Bag: More Private Equity Moves In Mag World
MediaDailyNews, Erik Sass - Friday, November 24, 2006
It might not be as high-profile as last week's sale of Reader ...
- Stuff, Maxim Grow Up, Court Upscale 20-Somethings
MediaDailyNews, Erik Sass - Wednesday, November 22, 2006
The consumer-magazine market is shifting, and so is Stuff. It has retool ...
- Newspapers' Online Revenue Growth Slows
Online Media Daily, Erik Sass - Wednesday, November 22, 2006
Online advertising revenue at newspaper Web sites totaled $638 million last quarte ...
- Gay Mags Aren't, GLBT Titles Suffer Ad Erosion Amid Stable Readership
MediaDailyNews, Erik Sass - Tuesday, November 21, 2006
Despite a loyal readership and niche appeal, gay-themed print publications are experienci ...
- Industry Junk Food Response Labeled Nothing But Junk
MediaDailyNews, Erik Sass - Monday, November 20, 2006
"Pathetic." That's how the head of an influential American lobbying group label ...
- Leveraged Buy-Out, Or Traditional Media Dry-Out: Private Equity Reshapes Media Ownership
MediaDailyNews, Joe Mandese, Erik Sass - Friday, November 17, 2006
In a series of deals that are reshaping the traditional media marketplac ...
- Mag Bag: Reader's Digest Fetches $1.8 Billion
MediaDailyNews, Erik Sass - Friday, November 17, 2006
In another big catch for private equity investors, Reader's Digest Association h ...
- Execs: TV, E-mail, Display Ads Assist Search Campaigns
Online Media Daily, Erik Sass - Thursday, November 16, 2006
PALM SPRINGS, CALIF.--Search marketing rose to popularity because the pay-per-click pricing mod ...
- Audit Bureau Redefines Audience, Adopts 'Contacts' - Totally
MediaDailyNews, Erik Sass - Wednesday, November 15, 2006
In a move that's bound to stir new debate over the definiti ...
- Clear Channel Outdoor Ups Digital Signage
MediaDailyNews, Erik Sass - Wednesday, November 15, 2006
Clear Channel Outdoor is expanding its digital signage network with a numb ...
- Holiday Search Campaigns Need Year-Round Care
Online Media Daily, Erik Sass - Wednesday, November 15, 2006
PALM SPRINGS, CALIF.--Seasonal search campaigns shouldn't be so, well, seasonal, a pan ...
- Search Execs: Research Links Between PPC, Display
Online Media Daily, Erik Sass - Wednesday, November 15, 2006
PALM SPRINGS, CALIF.--The search industry needs to do more research to explo ...
- RBC's Rohan: Search Marketers Should Embrace Newspaper, TV Ads
Online Media Daily, Erik Sass - Tuesday, November 14, 2006
PALM SPRINGS, CALIF.--Google's entry into print ad and radio ad sales wi ...
- Mobile Web Likely To Boost Local Search
Online Media Daily, Erik Sass - Tuesday, November 14, 2006
PALM SPRINGS, CALIF.--The proliferation of Web-enabled mobile devices, and their potential ...
- Respect Mah Integritah! 'South Park' Takes On Nintendo Wii
MediaDailyNews, Erik Sass - Monday, November 13, 2006
Effective product placement is a tricky, time-consuming business. It requires a subt ...
- Mag Bag: Missed the AMC Conference? Catch It Online
MediaDailyNews, Erik Sass - Friday, November 10, 2006
Anyone who missed this year's American Magazine Conference in Phoenix, Arizona c ...
- Fashion Victim: October Mag Sales Have No Clothes
MediaDailyNews, Erik Sass - Thursday, November 9, 2006
Ad pages were slightly down and revenue slightly up for consumer magazin ...