- United We Bland: America Loses Its Cool
MediaDailyNews, Erik Sass - Friday, February 9, 2007
First, there was the absurd over-reaction from state and federal authorities ...
- Rx For Affinity: Researcher Plans DTC Ad Studies
MediaDailyNews, Erik Sass - Friday, February 9, 2007
Affinity LLC, a research firm which studies the effectiveness of print a ...
- DMarc Founders Leave Google
Online Media Daily, Erik Sass - Friday, February 9, 2007
Chad and Ryan Steelberg, the founders of an automated radio ad placeme ...
- Elle To Introduce Branded Clothing Line
MediaDailyNews, Erik Sass - Thursday, February 8, 2007
Elle magazine is partnering with Kohl's department stores to introduce a li ...
- Digital Execs: UGC Needs An Assist From Professionals
Online Media Daily, Erik Sass - Thursday, February 8, 2007
Executives from leading online companies said Wednesday that Web publishers that wa ...
- Deloitte: YouTube, Blogs Threaten Retail
Online Media Daily, Erik Sass - Wednesday, February 7, 2007
Deloitte Touche Tohmatsu is forecasting a cash crunch for brick-and-mortar retailers th ...
- Execs Say Family, Not Feds, Should Police Internet
Online Media Daily, Erik Sass - Wednesday, February 7, 2007
A top Google executive spoke out Tuesday against online censorship, arguing th ...
- Critics Rates Big Media PG: Parental Guidance Suggested
MediaDailyNews, Erik Sass - Tuesday, February 6, 2007
Media critic Ken Auletta staged a frontal assault on three executives representi ...
- What's In A Name? Cartoon Net Promo Defies Description
MediaDailyNews, Erik Sass - Tuesday, February 6, 2007
One thing is certain: It was a fiasco. But what, exactly, shou ...
- Accenture Sees Big Future For IPTV
MediaDailyNews, Erik Sass - Tuesday, February 6, 2007
It may be a great source of future revenue, but for no ...
- NY Times Owners Ditch Morgan Stanley
MediaDailyNews, Erik Sass - Monday, February 5, 2007
Morgan Stanley may have gone too far in advising shareholders in t ...
- Gannett Earnings Rise 3%
MediaDailyNews, Erik Sass - Monday, February 5, 2007
Politics pays. Gannett Co.'s earnings rose 3% in the fourth quarter, t ...
- Looney Toon Promo Shows How Viral Can Spiral Out Of Control
MediaDailyNews, Erik Sass - Friday, February 2, 2007
Interference Inc. The viral-marketing firm's name couldn't be more perfect. Its ...
- Mag Bag: Maxim Restores Miami's Jet-Set Swank
MediaDailyNews, Erik Sass - Friday, February 2, 2007
Maxim is giving South Beach a retro makeover hearkening back to t ...
- Cartoon Network Outdoor Ads Set Off Terror Alert
MediaDailyNews, Erik Sass - Thursday, February 1, 2007
In an example of the risks associated with viral advertising in publ ...
- Paper Cut: NY Times Reveals All The Ink Fit To Bleed Red
MediaDailyNews, Erik Sass - Thursday, February 1, 2007
The Gray Lady just got grayer. The New York Times Co.'s troubl ...
- XM Extends Toyota, Honda Partnerships Years
MediaDailyNews, Erik Sass - Thursday, February 1, 2007
The country's largest satellite radio company scored a small coup Wednesday wi ...