- Political Animal: Katz Opens Ad Shop for Pols
MediaDailyNews, Erik Sass - Friday, June 8, 2007
Katz Media Group has created a political sales and strategy unit f ...
- Mag Bag: Time Warner Exec Sees Print Future
MediaDailyNews, Erik Sass - Friday, June 8, 2007
Time Warner CEO Richard Parsons said Thursday that print magazines have t ...
- News Analysis: How Online Players Are Transforming Radio Ad Buys
MediaDailyNews, Erik Sass - Thursday, June 7, 2007
Two online giants with little experience in media sales--Google and eBay--are divi ...
- As Murdoch Makes Move, Burkle Butts In
MediaDailyNews, Erik Sass - Wednesday, June 6, 2007
Rupert Murdoch made strides in his effort to convince members of t ...
- Mobile Ad Spend To Rise Tenfold
MediaDailyNews, Erik Sass - Wednesday, June 6, 2007
Global spending on mobile advertising will reach $14.4 billion by 2011. That ...
- Si TV Launches English-Language HD, Targets Hispanics
MediaDailyNews, Erik Sass - Wednesday, June 6, 2007
Si TV is launching an English-language HD TV network to serve t ...
- Goodbye, Urban Consumer. Hello, Urban Hustler
Marketing Daily, Erik Sass - Tuesday, June 5, 2007
[Research] The new study by Alloy Media and Marketing finds this psychograph ...
- Gay Media Ad Spend Tops $223 Million
MediaDailyNews, Erik Sass - Tuesday, June 5, 2007
Ad spending in the gay and lesbian press reached $223.3 million ...
- Alloy Finds Urban Consumers Everywhere
MediaDailyNews, Erik Sass - Tuesday, June 5, 2007
The "urban consumer" is something of a misnomer, since people fitting th ...
- Analysis: Newspapers Braced For Ad Declines
MediaDailyNews, Erik Sass - Tuesday, June 5, 2007
Newspapers will continue to take hits in 2007--and there's no telling wh ...
- Mag Bag: International Living Launched
MediaDailyNews, Erik Sass - Friday, June 1, 2007
A subscription newsletter targeting people who live and travel overseas, including f ...
- Highfields OKs Potential Clear Channel Sale
MediaDailyNews, Erik Sass - Thursday, May 31, 2007
Clear Channel Communications' proposed sale to private equity took another step forwa ...
- New Digital Screens Transform Outdoor Ads
MediaDailyNews, Erik Sass - Wednesday, May 30, 2007
Sometimes it's good to be two-dimensional. Take the new generation of technologi ...
- Mag Bag: Bonnier Develops Video Content For 40 Titles
MediaDailyNews, Erik Sass - Tuesday, May 29, 2007
The Bonnier Corp. is planning to produce online video content for ov ...
- Mag Sag: Readership Growing Older
MediaDailyNews, Erik Sass - Friday, May 25, 2007
The median age of magazine readers continued to creep upward in t ...
- Extend Reader Reach: Magazine Sites Go Wiki
MediaDailyNews, Erik Sass - Thursday, May 24, 2007
Magazine publishers have a new plan to draw bigger online audiences ...
- Long-Term Hispanic Trend: Spanish Less Important in Future?
Marketing Daily, Erik Sass - Wednesday, May 23, 2007
[Research] Immigration is no longer the main driver of growth in t ...
- Earthbound: XM Satellite Snafu May Impact Merger Talks
MediaDailyNews, Erik Sass - Wednesday, May 23, 2007
XM Satellite Radio subscribers suffered widespread service outages for the second d ...
- Long-Term Hispanic Trend: Spanish Less Important in Future?
MediaDailyNews, Erik Sass - Wednesday, May 23, 2007
Immigration is no longer the main driver of growth in the U. ...
- Monster Of A Deal: Job Site Teams With 80 Newspapers
MediaDailyNews, Erik Sass - Tuesday, May 22, 2007
The online-classified land rush continued Monday with Monster Worldwide's announcement that ...
- Metro New York To Launch New Web Site
MediaDailyNews, Erik Sass - Tuesday, May 22, 2007
Two free New York City tabloids have a new turf war: t ...
- Clear Channel Radio Launches Free Mobile Service
MediaDailyNews, Erik Sass - Tuesday, May 22, 2007
Clear Channel Radio announced Monday the launch of a free text-based mobi ...
- Clear Channel Accepts Revised Buyout Bid
MediaDailyNews, Erik Sass - Monday, May 21, 2007
Clear Channel Communications' board of directors has accepted the revised version ...
- Mendelsohn Lets Clients Tailor Surveys To Affluent
MediaDailyNews, Erik Sass - Monday, May 21, 2007
Mendelsohn Marketing and Research, which studies affluent Americans, their lifestyles and med ...
- Mag Bag: 57 New Digital Initiatives in First Quarter
MediaDailyNews, Erik Sass - Friday, May 18, 2007
Magazines launched 57 new digital initiatives in the first quarter of 200 ...
- Baby Boomers More Loyal To Service Providers Than To Products
Marketing Daily, Erik Sass - Thursday, May 17, 2007
[Research] This is the Me generation and, says Heather Stern, Focalyst's direct ...
- As Congress Grumbles, Pharma Biz Scrambles
MediaDailyNews, Erik Sass - Thursday, May 17, 2007
September will be a make-or-break month for direct-to-consumer pharmaceutical advertising, predict t ...
- Boomers Defy Convention, Less Brand-Loyal Than Expected
MediaDailyNews, Erik Sass - Thursday, May 17, 2007
Baby boomers were revolutionary--but they are less brand-loyal than preceding generations. T ...
- Thomson Seals Reuters Deal
MediaDailyNews, Erik Sass - Wednesday, May 16, 2007
The Thomson Corporation will buy Reuters Group PLC for $17.2 billion ...
- Bad News for Classifieds: Home Sales Slump Again
MediaDailyNews, Erik Sass - Wednesday, May 16, 2007
Home sweet home it isn't. Existing home sales continued their downward trajecto ...