- NBA Horseplay: Geico Shoots For Sponsorship
MediaDailyNews, Erik Sass - Monday, February 9, 2009
Geico will be the official sponsor of the game of "Horse" basketba ...
- Red Ink: 4Q Mag/Newspaper Results
MediaDailyNews, Erik Sass - Friday, February 6, 2009
When double-digit drops are the norm, you know there's a problem. T ...
- Everyone's a Joiner! OVAB Gets New Members, Who Get New Members
Digital Outsider, Erik Sass - Friday, February 6, 2009
There was more movement (a bit convoluted) in the digital out-of-home spa ...
- McClatchy 2008 Ad Revs Down 18%, More Cuts To Come
MediaDailyNews, Erik Sass - Thursday, February 5, 2009
In more bad news for newspapers, the McClatchy Company said Thursday th ...
- Mag Bag: Doubledown Busts, Conde May Lose 'Allure'
MediaDailyNews, Erik Sass - Thursday, February 5, 2009
This week saw more bad news for the magazine industry, with t ...
- Deep Cuts: Mags Heavily Discount Rate Cards In 2008
MediaDailyNews, Erik Sass - Wednesday, February 4, 2009
It's an open secret that magazine publishers offer advertisers substantial discounts fr ...
- Madison Avenue Tells Mags Not To 'Bleed' Advertisers
MediaDailyNews, Erik Sass - Tuesday, February 3, 2009
The Association of National Advertisers and the American Association of Advertising Agenci ...
- Big Screen: Study Touts Cinema Ad Effectiveness
MediaDailyNews, Erik Sass - Tuesday, February 3, 2009
Two new studies give a boost to out-of-home advertising, touting its abili ...
- Mobile Generator: ID/Shop Text Partner For Mobile Ads
MediaDailyNews, Erik Sass - Tuesday, February 3, 2009
ID Media, a direct and digital media company, is teaming up wi ...
- Upside: Optimedia Offers Coping Strategies For Downturn
MediaDailyNews, Erik Sass - Monday, February 2, 2009
Marketers are always under pressure, but it's amplified in a recession, ...
- For Sale: Premier Retail Networks, Screenvision
MediaDailyNews, Erik Sass - Monday, February 2, 2009
The digital out-of-home sphere showed more symptoms of the broader economic cris ...
- Gannett 4Q: Revs Drops 22.7%
MediaDailyNews, Erik Sass - Sunday, February 1, 2009
The drumbeat of bad news for newspapers continued Friday with Gannett Co. ...