FERN SIEGEL
Deputy Editor, MediaPost

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  • Lifetime Focuses On Women's Reactions To Debates
    Women may make the difference in this year's presidential race. To pro ...
  • Passport
    The gay market is a billion-dollar business, and Passport is smart ...
  • Study: PSAs Heard Of, Rarely Seen
    Public service announcements often supply valuable information. The trick is to g ...
  • Hot Property: Weather Channel Revamps Popular Mobile Site
    The Weather Channel knows weather is hot--and Nielsen Mobile agrees. It sa ...
  • Everywhere
    Like all new publications, Everywhere claims an edge. In this instance, i ...
  • North Valley
    North Valley is a regional Arizona mag that claims an upscale targe ...
  • Hola! XM Radio Adds New Spanish Music Channel
    Lovers of Spanish-language hits from the '60s, '70s and '80s, just g ...
  • New Technology Turns Hotels Into Digital Ad Network
    Hotels nationwide have checked into a new revenue stream. Superwire is marketi ...
  • reFresh/reCharge reNew
    In a sound-byte era, this is a long title for a n ...