Articles by Frederick All articles by Frederick
- The Top Online Brand Protection Strategies For 2014 in
Marketing Daily on
01/03/2014
As digital channels continue to evolve and expand, how do you best position your brand online to face the challenges and opportunities in the year ahead? 2014 brings even more new generic top-level domain launches, opening new frontiers across the Internet landscape for potential brand abuse or new business possibilities. Here are some best practices for your online brand protection strategy in 2014.
- Top Online Brand Protection Strategies For 2013 in
Marketing Daily on
01/09/2013
'Tis the season for checklists! As the new year begins, it's important to adjust your online brand protection strategy to accommodate new challenges and opportunities. Put these recommendations to work to strengthen your online brand protection strategy for 2013.
- Safeguarding Brands From Scams in
Performance Insider on
06/10/2010
2009 will be remembered as the year that delivered an onslaught of challenges to CMOs. Financial uncertainty and changes in consumer buying habits combined with reduced marketing budgets led to demands for greater accountability and efficiency for every marketing dollar. These trends are driving an important new responsibility for CMOs in 2010: safeguarding their brands from online scams.
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