- NBC Universal Adds Widget Partner
Online Media Daily, Gavin O'Malley - Thursday, June 7, 2007
NBC Universal has partnered with widget maker Clearspring Technologies to increase t ...
- MTV Moves Hart Into Top Digital Spot
Online Media Daily, Gavin O'Malley - Wednesday, June 6, 2007
MTV Networks yesterday named Dan Hart senior vice president and general manag ...
- Joost's Volpi Touts 'Targetability'
Online Media Daily, Gavin O'Malley - Wednesday, June 6, 2007
Web TV startup Joost handed the reins to Michelangelo Volpi on Tuesda ...
- Publicis Eyes More Digital Buys
Online Media Daily, Gavin O'Malley - Tuesday, June 5, 2007
Delighted with its recent purchase of Digitas, Publicis Groupe plans to ma ...
- YouTube Adds Local TV Through Hearst-Argyle Deal
Online Media Daily, Gavin O'Malley - Tuesday, June 5, 2007
No longer just a venue for wedding-cake bloopers, YouTube has struck ...
- Borrell: Local Online Ads to Climb 31.6% This Year
Online Media Daily, Gavin O'Malley - Tuesday, June 5, 2007
Bucking the trend of slower online ad growth, local online ad spendi ...
- Arnold Bolsters Digital Strength With New Hires
Online Media Daily, Gavin O'Malley - Monday, June 4, 2007
Continuing to build its digital base, Havas' Arnold, New York has announc ...
- Anheuser-Busch Taps New Media Strategies For Bud.TV
Online Media Daily, Gavin O'Malley - Friday, June 1, 2007
Better late than never. Anheuser-Busch has brought in an online marketing intelligen ...
- CBS Adds Last.fm To Growing Online Property List
Online Media Daily, Gavin O'Malley - Thursday, May 31, 2007
Embracing the nascent world of content recommendation communities, CBS Corp. said ...
- Fox Buys Photobucket, Flektor
Online Media Daily, Gavin O'Malley - Thursday, May 31, 2007
Heeding the need for endless innovation, Fox Interactive Media plans to p ...
- NBC Digital Under New Management
Online Media Daily, Gavin O'Malley - Wednesday, May 30, 2007
The digital end of NBC Entertainment came under new management Tuesday wi ...
- ABC News, Heavy.com & AOL Turn To CGM
Online Media Daily, Gavin O'Malley - Wednesday, May 30, 2007
Several new announcements illustrate how media companies are increasingly relying on consumer-generat ...
- MindShare Interactive Names Digitas Exec As New EVP
Online Media Daily, Gavin O'Malley - Wednesday, May 30, 2007
Former Digitas executive Huard Smith joined MindShare Interactive Campaigns as its n ...
- AOL To Name Burbank as CMO
Online Media Daily, Gavin O'Malley - Tuesday, May 29, 2007
Following an exhaustive search, AOL has chosen John Burbank, formerly AT&T's vi ...
- AOL's Falco Outlines Strategy To Run Fewer Ads
Online Media Daily, Gavin O'Malley - Friday, May 25, 2007
As part of a strategic "decluttering," AOL is reducing the number ...
- Disney Internet Sees Future Growth From Content
Online Media Daily, Gavin O'Malley - Friday, May 25, 2007
The Walt Disney Internet Group will bring in $1.5 billion in reven ...
- Consumer Marketers Boosted Online Ads In '06, IAB Says
Marketing Daily, Gavin O'Malley - Thursday, May 24, 2007
[Trend] Consumer-related advertisers accounted for the largest revenue category at 52%, ...
- IAB: Online Ads Soar 35% in 2006, To $16.9 Billion
Online Media Daily, Gavin O'Malley - Thursday, May 24, 2007
Branded display ads and search placements helped the online ad industry po ...
- This Bud's Not For You
Online Media Daily, Gavin O'Malley - Thursday, May 24, 2007
Branded content has a future. Branded destination sites, not so much. That ...
- Speculation Abounds On Microsoft's Next Ad Acquisition
Online Media Daily, Gavin O'Malley - Wednesday, May 23, 2007
As the prospect of Microsoft selling off Avenue A|Razorfish looks less likel ...
- Lowe's Goes With Tribal DDB
Online Media Daily, Gavin O'Malley - Wednesday, May 23, 2007
The home improvement retailer consolidated its ad work at Omnicom agencies, selecti ...
- IAB Officially Details Outcome of Metrics Meeting
Online Media Daily, Gavin O'Malley - Wednesday, May 23, 2007
Measurement firms comScore and Nielsen//NetRatings have committed to timetables for the auditi ...
- Has Facebook's Ship Already Sailed?
Online Media Daily, Gavin O'Malley - Tuesday, May 22, 2007
While fortunes are forever changing for Web companies, analysts are now willi ...
- Avenue A|Razorfish Brings Microsoft Into Ad Creative
Online Media Daily, Gavin O'Malley - Monday, May 21, 2007
The divide between advertising technology and creative is ready to shrink wi ...
- WPP Buys 24/7 Real Media For $649 Million
Online Media Daily, Gavin O'Malley, Laurie Petersen - Friday, May 18, 2007
Acknowledging that the recent flurry of deal activity was a triggering catalys ...
- Nielsen//NetRatings, comScore Move Forward In MRC Process
Online Media Daily, Gavin O'Malley - Friday, May 18, 2007
Following a meeting with the Internet Advertising Bureau, both Nielsen//NetRatings and comSco ...
- IAB, comScore, Nielsen Meet Amidst Secrecy
Online Media Daily, Gavin O'Malley - Thursday, May 17, 2007
Discussion centers on measurement accuracy and possible third-party audits, following an op ...
- AOL Buys Adtech AG for Advertising.com
Online Media Daily, Gavin O'Malley - Thursday, May 17, 2007
A day after its deal for mobile ad specialist Third Screen Medi ...
- Avenue A|Razorfish Adds Chief Strategy Officer: Darin Brown
Online Media Daily, Gavin O'Malley - Wednesday, May 16, 2007
Avenue A|Razorfish, a unit of aQuantive, named Darin Brown as its fir ...
- Aegis Adds South Africa's Trigger to Isobar
Online Media Daily, Gavin O'Malley - Wednesday, May 16, 2007
Leaving no part of the world untouched, Aegis Group has extended i ...