- Evaluating Upfront Buy Proposals
MediaDailyNews, Gene DeWitt - Friday, June 22, 2007
Separating distractions from core elements is a challenge in evaluating upfront b ...
- Bidding for Ad Dollars: A New Media Buying And Selling Paradigm?
TV Board, Gene DeWitt - Monday, March 12, 2007
Media buyers traditionally have asked the media for availabilities in the fo ...
- The Upfront: Who Needs It?
MediaDailyNews, Gene DeWitt - Wednesday, May 3, 2006
I think that the upfront is totally irrelevant to today's business worl ...
- Broadcast: Still Alive And Well
MediaDailyNews, Gene DeWitt - Wednesday, April 26, 2006
Today there are fewer truly "broad" media venues, but the ones th ...
- The Internet is The Next Big Thing in Television. Yes, the Internet. Yes, Television.
MediaDailyNews, Gene DeWitt - Monday, September 22, 2003
There are a lot of advertisers out there with major dollars searchi ...
- The Advertising Reality Show: It's All TV
MediaDailyNews, Gene DeWitt - Tuesday, July 1, 2003
In advertising and media buying circles, there's much talk about the differenc ...