- Credibility of TV Ratings Versus Client Demands in
TV Board on
06/11/2008
I have audited the TV ratings system in Australia for the last 15 years, both when Nielsen Media Research and then AGB had the contract. The in-home ratings system, even using people meters, has its
weaknesses, but is still the most credible measure of in-home viewing.
- Selective Appeal Confirmed (Again)
by
Jack Loechner
(Research Brief on
05/18/2009)
Ho, hum. Yet another survey telling us what we already know.
Young people are more interested in entertainment, young families in nappies, older families in jobs and education, retirees in pensions and cruises.
A simplification, I know, but pointing out the bleeding obvious. Combine "lifecycle and income", and you can predict a lot of what is relevant to people.
By all means improve the quality of delivery, but first understand the needs and aspirations of your audience!
Then you might understand what research to do and how to interpret it with insight.