- Is Everything Old New Again?
Marketing Daily, Gray Hammond - Thursday, January 3, 2013
In 1994, Giep Franzen wrote a book called "Advertising Effectiveness." His analys ...
- Budgeting For ROI
Marketing Daily, Gray Hammond - Tuesday, August 11, 2009
Here are some ideas to get off the cost-cutting treadmill and ensu ...
- 7 Myths Of Metrics
Marketing Daily, Gray Hammond - Wednesday, June 3, 2009
To measure the right things the right way, we need to bewa ...
- Wasting Money On Advertising
Marketing Daily, Gray Hammond - Thursday, April 2, 2009
Many non-marketers hope that advertising can quickly drive sales. This only wor ...
