- Closed-Loop Measurements Not Good Enough in
Marketing Daily on
03/01/2010
The new "open loop" takes information from all channels and from multiple other sources and uses a combination of tracking and statistics and apportioning techniques to calculate marketing return.
It's more complicated than in the past, but it's more fun, too.
- Financial Marketing Is Accelerating in
Marketing Daily on
12/23/2009
The concepts and measurement tools are now firmly in place for the CMO and CFO to work together as one, in driving corporate profit and growth.