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Greg Banks

Member since December 2009Contact Greg

Articles by Greg All articles by Greg

  • Closed-Loop Measurements Not Good Enough in Marketing Daily on 03/01/2010

    The new "open loop" takes information from all channels and from multiple other sources and uses a combination of tracking and statistics and apportioning techniques to calculate marketing return. It's more complicated than in the past, but it's more fun, too.

  • Financial Marketing Is Accelerating in Marketing Daily on 12/23/2009

    The concepts and measurement tools are now firmly in place for the CMO and CFO to work together as one, in driving corporate profit and growth.

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