Irv Brechner

Member since March 2003Contact Irv

Lots Of Singles Better Than A Few Home Runs in Performance Insider on 03/12/2009
If there's one thing we've learned over the last 12 years in working with our clients, it's that it is relatively easy to hit a lot of singles and doubles, but pretty hard to hit out-of-the-park home runs. And, as in baseball, these singles and doubles add up to lots of runs -- bottom line increases in revenue and profits. So let's look at a 9-player batting order and see how many singles we can hit during these tough economic times.
Make Them An Offer They Can't Refuse in Performance Insider on 05/22/2008
Everyone involved in lead generation should read "Why $0.00 is the Future of Business" by Chris Anderson, in the March, 2008 issue of Wired. It has invaluable lessons for those of us who make our livings generating leads online. The author, Chris Anderson of "The Long Tail" fame, starts off with the story of King Gillette, a frustrated inventor who essentially started the disposable razor blade industry. Of course, his model has been dramatically refined over the years to the point where the razors themselves are disposable. But you get the point: give away the razors and sell the blades.

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