- TV Hook-Ups Popular
Research Brief, Jack Loechner - Tuesday, April 17, 2012
According to new consumer research from Leichtman Research Group, 38% of a ...
- Social Media Mavens
Research Brief, Jack Loechner - Monday, April 16, 2012
According to a new study by Netpop, social networkers, a giant swa ...
- The Global, Socially Conscious Consumer
Research Brief, Jack Loechner - Friday, April 13, 2012
New findings from a Nielsen survey of more than 28,000 online responden ...
- Ads, FSIs, and Coupons Increase CPG Share of Voice
Research Brief, Jack Loechner - Thursday, April 12, 2012
Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participati ...
- Consumers Like Online Shopping Better Than In-Store
Research Brief, Jack Loechner - Wednesday, April 11, 2012
According to a recent Bazaarvoice study comparing feedback from online to in-sto ...
- Get Your Red Hots...
Research Brief, Jack Loechner - Tuesday, April 10, 2012
According to the new Scarborough Sports Marketing study, nearly half of a ...
- Live Free Or Quit
Research Brief, Jack Loechner - Monday, April 9, 2012
While Americans publish their personal information for all their friends to se ...
- There's No Place Like Home
Research Brief, Jack Loechner - Friday, April 6, 2012
According to a new Pew Research survey, among all adults ages ...
- Video and Social Marketing Drive Content Marketing
Research Brief, Jack Loechner - Thursday, April 5, 2012
According to the Outbrain State of Content Marketing 2012 report, content marketi ...
- Keep 'em Comin' Back
Research Brief, Jack Loechner - Wednesday, April 4, 2012
According to a recent survey of marketing executives by Loyalty 360, althou ...
- Digital Ad Delivery Practices Examined
Research Brief, Jack Loechner - Tuesday, April 3, 2012
According to a recent comScore release of results from its U.S.-based v ...
- Digital Coupon Users Shop More, Spend More
Research Brief, Jack Loechner - Monday, April 2, 2012
A soon to be released study from Coupons.com, in conjunction with G ...
- Room For New Tactics From B2B Marketers
Research Brief, Jack Loechner - Friday, March 30, 2012
John DiStefano, Research Director of Crain's BtoB Magazine, notes that "... th ...
- Marketing Departments Suffer A Dearth Of Big Data
Research Brief, Jack Loechner - Thursday, March 29, 2012
According to the Columbia Business School and the New York American Marketi ...
- 24/7 Global Execs Voracious Media Users
Research Brief, Jack Loechner - Wednesday, March 28, 2012
According to the Doremus and the Financial Times Q4 2011 Decision Dynami ...
- News Industry Gaining With Technology
Research Brief, Jack Loechner - Tuesday, March 27, 2012
According to the 2012 State of the News Media report by P ...
- Reading And Buying Books Go Hand-In-Hand
Research Brief, Jack Loechner - Monday, March 26, 2012
According to the The Harris Poll of adults surveyed online in Februar ...
- Total Ad Expenditures Stagnate; Spanish-language Media Jumps Through 2011
Research Brief, Jack Loechner - Friday, March 23, 2012
According to Kantar Media Intelligence 2011 Ad Expenditures Data, general market medi ...
- Drive Traffic To Website During Breaking News
Research Brief, Jack Loechner - Thursday, March 22, 2012
Optify, comparing Bing and Google and their algorithms around breaking news, h ...
- Retail USA In Four Years
Research Brief, Jack Loechner - Wednesday, March 21, 2012
According to a new Whitepaper from Nielsen, What's In Store, In-Store F ...
- Social Network Politicos Find Controversy
Research Brief, Jack Loechner - Tuesday, March 20, 2012
According to a new survey by the Pew Research Center, chatter ...
- Small Businesses Favor Facebook Selling
Research Brief, Jack Loechner - Monday, March 19, 2012
According to the F-Commerce Facts survey by Payvment of over 100,000 selle ...
- Importance of Optimizing and Measuring Online Campaigns
Research Brief, Jack Loechner - Friday, March 16, 2012
According to recent research from Maxifier among senior decision makers in digit ...
- What's At The Movies?
Research Brief, Jack Loechner - Thursday, March 15, 2012
According to February 2012 survey results from Briabe Mobile and MocoSpace, Afric ...
- The Impact of Hyperconnectivity
Research Brief, Jack Loechner - Wednesday, March 14, 2012
This, a not-so-brief Research Brief, is an introduction to The Future ...
- Inbound Marketing Channels Maintain Low Cost Advantage
Research Brief, Jack Loechner - Tuesday, March 13, 2012
According to the 2012 State of Inbound Marketing report by HubSpot, business ...
- Pay-By-Smartphone Still Suspect
Research Brief, Jack Loechner - Monday, March 12, 2012
A new survey, conducted by Radius Global Market Research, shows that t ...
- Generation C: Connected Americans 18-34
Research Brief, Jack Loechner - Friday, March 9, 2012
According to Nielsen and NM Incite's U.S. Digital Consumer Report, "Generation C ...
- Europe Tops U.S. In Global Ad Spend Growth In 2012
Research Brief, Jack Loechner - Thursday, March 8, 2012
Following 3.8% growth in 2011, global advertising spending is expected to gr ...
- Too Much Advertising Is Digital Suicide
Research Brief, Jack Loechner - Wednesday, March 7, 2012
The findings on a range of digital advertising issues in the 20 ...