Articles by Jeff All articles by Jeff
- While You Perfect Big Data, Don't Forget About Small Data in
Marketing Daily on
06/18/2015
While data teams everywhere work with developers and big data vendors to ingest, organize and utilize big data, marketers are left wondering when they'll start reaping the rewards.
- Attribution And The Rise Of Data-Driven Marketing in
Metrics Insider on
08/26/2014
Are you in a bad relationship with your attribution model? There may be several issues at play here, from the cost of using more data to the time it takes to put together a good content strategy for a data-driven marketing campaign. One of the largest problems actually has to do with a bad habit we have as an industry: the use of last-click attribution methodologies to measure performance.
- Catching Up To A Moving Target in
Marketing Daily on
05/19/2009
Integrating the full customer view is key to understanding how effectively you are marketing across channels.
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