Search by name, company, title, location, etc.

Jeff Hassemer

Member since June 2015Contact Jeff

  • CPO TruEffect
  • Broomfield Colorado
  • 80021 USA

Articles by Jeff All articles by Jeff

  • While You Perfect Big Data, Don't Forget About Small Data in Marketing Daily on 06/18/2015

    While data teams everywhere work with developers and big data vendors to ingest, organize and utilize big data, marketers are left wondering when they'll start reaping the rewards.

  • Attribution And The Rise Of Data-Driven Marketing in Metrics Insider on 08/26/2014

    Are you in a bad relationship with your attribution model? There may be several issues at play here, from the cost of using more data to the time it takes to put together a good content strategy for a data-driven marketing campaign. One of the largest problems actually has to do with a bad habit we have as an industry: the use of last-click attribution methodologies to measure performance.

  • Catching Up To A Moving Target  in Marketing Daily on 05/19/2009

    Integrating the full customer view is key to understanding how effectively you are marketing across channels.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.