- Collaboration: Sought But Not Practiced
Online Media Daily, Jeff Smith - Monday, May 7, 2012
Everyone agrees collaboration is essential. Direct collaboration, however, is far from t ...
- Online Mistakes Brands Can Easily Avoid
Marketing Daily, Jeff Smith - Monday, October 17, 2011
Too often, I see brand advertisers make (costly) mistakes as they ventu ...
- Real-time Data Maximizes Impact, ROI
Marketing Daily, Jeff Smith - Wednesday, July 20, 2011
Without it, advertisers don't have the ability to make course corrections in-mark ...
- When Brand's Goal Is Generating Audience
Marketing Daily, Jeff Smith - Friday, July 1, 2011
When people discuss "building brands," they are usually thinking about a long-te ...
- Click-through Rates Also Irrelevant In Video
Video Insider, Jeff Smith - Thursday, April 28, 2011
Video advertising would appear to be a powerful brand-building tool. But ...