- Shopper Marketing: Focusing On What Matters
Marketing Daily, Jim Lucas - Monday, June 27, 2011
To maintain relevance, it must be as engaging, entertaining, and useful ...
- Reading Holiday Tea Leaves
Marketing Daily, Jim Lucas - Wednesday, November 25, 2009
Given shoppers' reticence, retailers' reduced inventory, and the attempts to spread holid ...
- Damning With Faint Praise
Marketing Daily, Jim Lucas - Monday, October 5, 2009
With holiday season just around the corner (seemingly three minutes after Halloween ...
- Wireless Retailers As Learning Labs
Marketing Daily, Jim Lucas - Tuesday, September 1, 2009
They are the fruit flies of genetics - they are nearly everywher ...
- Social Media + Shopping = Rise Of Radical Shoppers
Marketing Daily, Jim Lucas - Wednesday, July 15, 2009
If marketers focus on the shoppers' needs and try to accommodate tho ...
- Retail's Ecosystem
Marketing Daily, Jim Lucas - Wednesday, March 25, 2009
As a medium, the store represents a complex environment. Like many su ...
- Recession, Retailers Are Changing Your Customer
Marketing Daily, Jim Lucas - Tuesday, February 24, 2009
Marketers should be sensitive to these "value tectonics" because both the econo ...