- Boomers Target Super Bowl For 'Ad'-vocacy Campaign, Want Advertisers To Recognize Older Consumers
MediaDailyNews, Joe Mandese - Thursday, January 29, 2004
In what has to be one of the most surprising attempts ...
- Wall Street Greets DoubleClick, Retreats From aQuantive, Digitas
Online Media Daily, Joe Mandese - Friday, January 30, 2004
Some top online ad service providers reported reasonably strong fourth quarter earnin ...
- FCC: TV Continues To Fragment But Ownership Consolidates, Internet Video Becomes A Factor
MediaDailyNews, Joe Mandese - Thursday, January 29, 2004
As if the TV universe weren't already crowded enough, an important n ...
- Studies Establish New Benchmarks For Agency Compensation, Client Relations
MediaDailyNews, Joe Mandese - Wednesday, January 28, 2004
The weather outside might have proved frightful enough to force the Associati ...
- Program Guides Emerge As TV Navigation Portal, Begin Shifting Network Preferences
MediaDailyNews, Joe Mandese - Tuesday, January 27, 2004
Interactive program guides (IPG) have emerged as the offline equivalent of ...
- Tech's Still Dreck: '03 Ad Pages Continue Freefall
MediaDailyNews, Joe Mandese - Friday, January 23, 2004
Tech ad spending, which remained a downer throughout 2003, ended the ye ...
- Consumers, Ad Execs Deem Super Bowl Ads Effective, But Over-Priced
MediaDailyNews, Joe Mandese - Thursday, January 22, 2004
Few people - whether everyday consumers or ad industry pros - wou ...
- B-to-B Ad Demand Remains Mixed, Chances Of Year-End Surge Erode
MediaDailyNews, Joe Mandese - Wednesday, January 21, 2004
Hopes for a year-end rebound in business-to-business advertising demand appear to ...
- Nielsen Goes To War: Network Enlists Iraq As Factor In Young Adult Ratings
MediaDailyNews, Joe Mandese - Tuesday, January 20, 2004
In what must be one of the most intriguing explanations yet f ...
- New Network Has A Dream: Offer African Americans A Compelling TV Alternative
MediaDailyNews, Joe Mandese - Sunday, January 18, 2004
Nearly 36 years after the death of Dr. Martin Luther King Jr ...
- Alternative Papers Grow At More Than Twice The Rate Of Mainstream Dailies
MediaDailyNews, Joe Mandese - Sunday, January 18, 2004
Ad spending in alternative weekly newspapers grew 6 percent in 2003, mo ...
- Developer Goes To The Video, Creates No-Hassle, No-Download TV Spots For The Web
Online Media Daily, Joe Mandese - Monday, January 19, 2004
In a move that could dramatically accelerate the migration of TV advertisi ...
- Using 'Interest' To Spark An Interest, Financial Marketer Taps eBay To Auction Its Rates
Online Media Daily, Joe Mandese - Friday, January 16, 2004
In what is both literally and figuratively one of the most "interestin ...
- ESPN/ABC Boost Market Share, Now Account For One Out Of Two Sports GRPs
MediaDailyNews, Joe Mandese - Wednesday, January 14, 2004
ESPN ABC Sports, already the dominant player in the national TV spor ...
- Starcom Explains Motive For Motif, Wants To Standardize Rich Media
Online Media Daily, Joe Mandese - Wednesday, January 14, 2004
The online ad services industry is fond of platitudes and testimonials, ...
- Frasier Move May Put NBC On The Couch
MediaDailyNews, Joe Mandese - Monday, January 12, 2004
NBC Monday confirmed plans to retire long-running prime-time series "Frasier" at t ...
- Arbitron, Nielsen Port New Meters To Houston
MediaDailyNews, Joe Mandese - Monday, January 12, 2004
In a strong indication that the portable people meter system is sti ...
- Media Shops Attract Surprisingly Heavy Web Traffic
Online Media Daily, Joe Mandese - Monday, January 12, 2004
A review of Madison Avenue's Web presence reveals some intriguing activity surroundi ...
- Agency Hopes To Create A 'Brand New World' For Interactive's Brave New World
Online Media Daily, Joe Mandese - Thursday, January 8, 2004
Amid an array of announcements this week about a "brave new worl ...
- MSN Becomes New Alphabet Net, Embraces Broadband, Unveils 'TV-Like' Ads
Online Media Daily, Joe Mandese - Thursday, January 8, 2004
Microsoft Wednesday unveiled its next generation of MSN Internet services, including t ...
- Media Shop Phases Out 'Creative' Role: Universal Reorganizes Other Departments, Too
MediaDailyNews, Joe Mandese - Wednesday, January 7, 2004
In the wake of the departure of several high-profile executives, Universal McCa ...
- Ad Demand Soars At Close Of '03: Online, Cable Still Lead, Network Trails All Other Media
MediaDailyNews, Joe Mandese - Tuesday, January 6, 2004
Demand for advertising inventory in the major media, which had been buildi ...
- In A Media Buying Bender, Network Makes Ads Out Of Legal Tender
MediaDailyNews, Joe Mandese - Monday, January 5, 2004
Advertisers normally use money to make media buys, but beginning this mont ...
- Media Account Volatility Stabilizes In '03
MediaDailyNews, Joe Mandese - Sunday, January 4, 2004
After an extremely volatile year of media account turnover in 2002, Madis ...
- AOL: Viagra Proves Most Virile Form Of Spam
Online Media Daily, Joe Mandese - Friday, January 2, 2004
In what might seem like a paradox to some, online offers ...
- 2003 Traditional Media Agency of the Year
Media Magazine, Joe Mandese - Wednesday, January 7, 2004
What makes a Media Agency of the Year? Frankly, as the sta ...