- 'Big Bang' Rattles TV Business, Pace Of New Technology Accelerates
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2004
Describing the expansion of new consumer media technologies as a sort ...
- Commercial Data Zaps 'Effective Frequency,' Supports 'Recency'
MediaDailyNews, Joe Mandese - Monday, June 28, 2004
New research on the commercial zapping habits of TV viewers, especially tho ...
- Zenith's 2% 'Dilution' Evokes Bates' Landmark 5% Solution
MediaDailyNews, Joe Mandese - Monday, June 28, 2004
Digital video recorders "must have destroyed about 2 percent of the USA ...
- Infinity Dumps Arbitron, Move Costs Researcher 'Millions' At A Critical Juncture
MediaDailyNews, Joe Mandese - Friday, June 25, 2004
Arbitron, a publicly held media research firm that has been depending ...
- Advertisers Plan First Enhanced TV Meeting, Generate Keen Interest, Some Anxiety
MediaDailyNews, Joe Mandese - Thursday, June 24, 2004
A group of the nation's largest television advertisers plans to meet ne ...
- Coen: Upgrades Ad Outlook, Proclaims Dot-Coms 'Are Back'
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2004
Proclaiming the business is "getting back to pre-recession levels," Madison Avenue's ...
- Turnaround Eludes B-To-B
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2004
At a time when industry forecasters are beginning to upgrade their expectatio ...
- Wall Street To Madison Avenue: You're Back On 'Historic' Track
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2004
Proclaiming that "advertising appears to be back on its historic trend line ...
- CAB Sings 'We Are The World,' Targets Multicultural Buys
MediaDailyNews, Joe Mandese - Monday, June 21, 2004
Much to the chagrin of some broadcast industry players, the Cabletelevision Advertisi ...
- Nielsen: We Undercounted People Of Color, Not Blacks, Hispanics, But Asians
MediaDailyNews, Joe Mandese - Thursday, June 17, 2004
A report released late Thursday by Nielsen Media Research reveals just h ...
- Just An Online Minute... How To Sell Razor Blades
Just An Online Minute, Joe Mandese - Thursday, June 17, 2004
Napster has come full circle, and in the process, has assumed ...
- SMG Strikes TV Commercial Ratings Deal, Move Could Alter TV Ad Market
MediaDailyNews, Joe Mandese - Monday, June 14, 2004
In a move that could lead to fundamental changes in the w ...
- Clients Remain Rosie-Faced Over Circ. Scandal, Gruner + Jahr Makes Strides
MediaDailyNews, Joe Mandese - Friday, June 11, 2004
Seven months after the scrutiny of the Rosie magazine trial provided ...
- Watchdog Warns Anti-Nielsen Advertiser To Watch Out, Nielsen Unveils Task Force
MediaDailyNews, Joe Mandese - Wednesday, June 9, 2004
In a series of new developments in the pitched battle over Nielsen ...
- Demand Builds For Cable, Wanes For Broadcast, Upfront Nears A Wrap
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2004
Madison Avenue's perceived demand for advertising inventory improved on the eve ...
- ARF! Look Who's Barking In, Trade Group Offers To Mediate LPM Debate
MediaDailyNews, Joe Mandese - Monday, June 7, 2004
The Advertising Research Foundation (ARF) has become the latest voice to st ...
- Big 4 Lose Some Upfront Market Share, But Reap Strong CPM Gains
MediaDailyNews, Joe Mandese - Monday, June 7, 2004
With the 2004-05 broadcast network upfront marketplace about three-quarters complete, two ve ...
- MRC Fails To Take Action On Anti-Nielsen TV Ads, May Issue Statement
MediaDailyNews, Joe Mandese - Friday, June 4, 2004
Following a contentious two-and-a-half-hour meeting Thursday afternoon at CBS' famed Black Ro ...
- Industry Weighs Sanctions, Expulsion Over News Corp. Role In TV Ratings Tampering
MediaDailyNews, Joe Mandese - Thursday, June 3, 2004
TV ratings watchdog the Media Rating Council this afternoon will meet ...
- Nielsen Faces Legal Challenge, LPM Opponents Take Battle To Court
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2004
They've taken their battle to the court of public opinion, even ...
- Media Account Turnover Continues To Ebb, Miramax Was May's Biggest Shift
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2004
While the volume of media account turnover increased sequentially in May fr ...
- 'X' Marks The Spot: New Saatchi Unit Embraces On-Screen, In-Store Media
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2004
At a time when new forms of out-of-home and place-based media a ...
- Karmazin Resigns In Middle Of Upfront Fueling Confusing Market Signals
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2004
Due to some strange network executive developments -- the resignation of Viac ...