- National TV, Web Boost Share Of Ad Spending, Other Media Falter
MediaDailyNews, Joe Mandese - Tuesday, November 30, 2004
At a time when major national marketers are pushing their agencies ...
- Carat Proves Most Diversified Media Agency, Other Shops Catching Up
MediaDailyNews, Joe Mandese - Monday, November 29, 2004
Carat, the purest play of the major independent media services agencies, al ...
- Viacom Elevates Media Research Diva, Expands Role In Consumer Planning Beyond TV
MediaDailyNews, Joe Mandese - Wednesday, November 24, 2004
Betsy Frank, the former Madison Avenue media research guru who became MTV ...
- Carat Looks Beyond :30, Turns Its Eyes West
MediaDailyNews, Joe Mandese - Tuesday, November 23, 2004
Mega media shop Carat is in talks with some big Hollywood tale ...
- Aegis Continues To Diversify, Plays In Sports, Entertainment Marketing
MediaDailyNews, Joe Mandese - Monday, November 22, 2004
A week after big American agency holding company Interpublic got out ...
- Just An Online Minute... Who's Really Wearing The White Hat?
Just An Online Minute, Joe Mandese - Friday, November 19, 2004
If you want to know why key players in the online indust ...
- CBS Says 'Not So Fast,' DVRs Actually Boost Commercial Recall
MediaDailyNews, Joe Mandese - Friday, November 19, 2004
CBS is poised to release startling new research that could go ...
- Behavioral Targeters Align To Head-Off Legislation, Ensure Cookie Doesn't Crumble
Online Media Daily, Joe Mandese - Thursday, November 18, 2004
In a surprising and in some ways ironic development, some of t ...
- Top Gunn: Omnicom, OMD Dominate New Media Awards Report
MediaDailyNews, Joe Mandese - Tuesday, November 16, 2004
By a considerable margin, the Omnicom Media Group - OMD and P ...
- Report Sends Message To Advertisers: Too Many Messages Per TV Break
MediaDailyNews, Joe Mandese - Monday, November 15, 2004
If commercial clutter is the bane of advertising attention and recall th ...
- Magna: Nielsen Data An 'Eye-Opener,' Reveals Ravages Of DVRs Over Time
MediaDailyNews, Joe Mandese - Friday, November 12, 2004
Magna Global USA, the largest consolidated TV negotiating unit in the natio ...
- Nielsen's Local DVR Plan: Measure Digital TV Viewing Via Paper Diaries
MediaDailyNews, Joe Mandese - Wednesday, November 10, 2004
Nielsen, which is pushing ahead with a controversial plan to begin reporti ...
- In A Telling Move, VNU Relocates Management Operations To New York
MediaDailyNews, Joe Mandese - Tuesday, November 9, 2004
In a development signaling new geographic priorities, media and marketing research gia ...
- TV's Still The 'Greatest,' But Digital Technology Is Altering Media Preferences
MediaDailyNews, Joe Mandese - Monday, November 8, 2004
For all the incursions of new digital media, television remains the "greates ...
- Ad Leaders 'Insinuate' Online Into Mix, Would Remain Insulated From Adware, Spyware
Online Media Daily, Joe Mandese - Thursday, November 4, 2004
Online advertising is making significant inroads into the media mix, now accounti ...
- Havas Reports Modest Worldwide Gain, Continued U.S. Erosion
MediaDailyNews, Joe Mandese - Thursday, November 4, 2004
Havas, the parent of Arnold and MPG, which is rumored to ...
- African American Study Released On Eve Of Newspaper Budgeting Season
MediaDailyNews, Joe Mandese - Thursday, November 4, 2004
In a move timed to influence print planning and buying decisions duri ...
- Advertising Fuels Time Warner Gains, AOL, Turner Are Strong Contributors
MediaDailyNews, Joe Mandese - Wednesday, November 3, 2004
In a sign of the rising importance of advertising, Time Warner, t ...
- Agency Execs: Political Slants Influence Media Buying Choices
MediaDailyNews, Joe Mandese - Monday, November 1, 2004
Perhaps more than in any political season before, media outlets showed the ...
- Papers, Local TV Seen As More Credible Than Network News; Consumers, Trade Split On Bias
MediaDailyNews, Joe Mandese - Monday, November 1, 2004
Newspapers and local TV news are deemed by many on Madison Aven ...
- P&G Invites Rivals To Two-Day Meeting, Boosts 'Single-Source' System
MediaDailyNews, Joe Mandese - Monday, November 1, 2004
In a gathering reminiscent of a meeting it hosted six years ...