- Going Places
Media Magazine, Joe Mandese - Wednesday, March 15, 2006
When it comes to marketing drugs, few companies are as savvy ...
- Court Dismisses Dallas Morning News Circ Suit
MediaDailyNews, Joe Mandese - Friday, March 31, 2006
A U.S. district court in Texas has dismissed a class action su ...
- GM Strike Expected To Disrupt Ad Spending, Especially For TV
MediaDailyNews, Joe Mandese - Thursday, March 30, 2006
Predicting a "ripple effect across most mediums," a top Wall Street analy ...
- Verklin, Others Granted New Aegis Options, Package Now Worth Millions
MediaDailyNews, Joe Mandese - Monday, March 27, 2006
Aegis Group Friday said it granted millions in new stock options ...
- Nielsen Makes Clean Sweep In Middle Of Sweeps, Fires Execs 'For Cause'
MediaDailyNews, Joe Mandese - Friday, March 24, 2006
Nielsen Media Research fired eight of the most senior executives in o ...
- Nielsen To Report TV Viewing Via Web, Will Use Software Meter To Do It
MediaDailyNews, Joe Mandese - Thursday, March 23, 2006
Nielsen's No. 1 priority for the next couple of years isn't commerci ...
- PepsiCo Signs Deal For Apollo, Arbitron And VNU Have Yet To
MediaDailyNews, Joe Mandese - Thursday, March 23, 2006
PepsiCo is the sixth, anonymous advertiser to sign a deal funding Abitron ...
- MediaVest Has New Vision, Drops Tele In Favor Of VIA
MediaDailyNews, Joe Mandese - Wednesday, March 22, 2006
Nearly seven years ago, one of Madison Avenue's biggest buyers of televisi ...
- Magna Finds More Demand For On-Demand, Revises DVR, VOD Estimates
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2006
A week after Nielsen Media Research disclosed digital video recorder penetration estimat ...
- Ad Group Announces Definition For 'Engagement,' Fails To State It
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2006
Eight months after it organized a task force to define the meani ...
- Media's Fastest Growing Ad Category May Be Itself
MediaDailyNews, Joe Mandese, Kristin Sidorak - Monday, March 20, 2006
More than 700 daily newspapers today will break the first installment ...
- Radio Giants Plan Houston Test Of 'Smart Phone' Ratings System
MediaDailyNews, Joe Mandese - Monday, March 20, 2006
Radio giant Clear Channel Communications Monday morning said it would join C ...
- Kraft, Pfizer Join Packaged Goods Marketers On Apollo Project
MediaDailyNews, Joe Mandese - Friday, March 17, 2006
Big marketers dominating the food and pharmaceutical ad categories have long be ...
- Nielsen Fast-Forwards DVR Projections, Predicts 18% By Year End
MediaDailyNews, Joe Mandese - Thursday, March 16, 2006
Digital video recorders, which have been deploying at rates much slower th ...
- Nielsen: Network Prime-Time Clutter Surpasses Cable, Hispanic
MediaDailyNews, Joe Mandese - Thursday, March 16, 2006
A new report from Nielsen Media Research appears to refute the convention ...
- Nielsen Seeks To Engage Clients, Unveils Engagement Panel
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2006
Seeking to engage clients during the opening session an annual two-day meeti ...
- Arbitron Begins Portable People Meter Rollout
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2006
With 45 ad agencies, one national advertiser and two broadcasters in to ...
- Hamilton Makes It Official, Resigns As ZenithOptimedia Chief
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2006
Rich Hamilton has officially resigned as CEO of ZenithOptimedia Americas, the Public ...
- Americans Get More Channels, Watch Fewer Of Them, Especially Broadcast
MediaDailyNews, Joe Mandese - Monday, March 13, 2006
Americans are receiving more TV channels than ever before, but they're watchi ...
- Private Equity Fuels Media M&As, Bids For VNU, Knight Ridder, Univision
MediaDailyNews, Joe Mandese - Friday, March 10, 2006
In a sign that the private equity marketplace is trying to sei ...
- ZenithOptimedia Cuts Minute-By-Minute Ratings Deal
MediaDailyNews, Joe Mandese - Friday, March 10, 2006
A week after the American Association of Advertising Agencies' Media Policy Committ ...
- Lions And Tigers And Brands, Oh My!: Integration Joins The Circus
MediaDailyNews, Joe Mandese - Thursday, March 9, 2006
Branded entertainment can sometimes seem like a three-ring circus. Now it's abo ...
- Key Shareholders Reject VNU Sale, Nielsen To Stay Course
MediaDailyNews, Joe Mandese - Thursday, March 9, 2006
Two of VNU's largest shareholders - Fidelity Investments and Knight Vinke ...
- VNU Agrees To $9 Billion Buy-Out, Asserts A 'Long-Term' Solution
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2006
A week before Nielsen Media Research holds its annual client meetings, ...
- Aegis Revenues Soar, Digital Now 15% Of Media Operations
MediaDailyNews, Joe Mandese - Tuesday, March 7, 2006
Even as it was the focus of takeover attempts and shareholder realignmen ...
- Jarvis, Uyenco, Moynihan Reemerge In Media Roles
MediaDailyNews, Joe Mandese - Monday, March 6, 2006
ORLANDO - Three former top strategic media thinkers on Madison Avenue ha ...
- Policy Committee Demands Full Ratings Disclosure
MediaDailyNews, Joe Mandese - Friday, March 3, 2006
ORLANDO - In a move that has big implications for the w ...
- Gore To Media Conference: Help Save Our Planet, Help Us Plan It
MediaDailyNews, Joe Mandese - Friday, March 3, 2006
ORLANDO - Madison Avenue has been called upon to launch new product ...
- Donovan Calls For Print Equivalent Of Station 'Call Letters'
MediaDailyNews, Joe Mandese - Thursday, March 2, 2006
ORLANDO--The magazine industry is beginning to test electronic advertising insertion orders, b ...
- DeSena Bolts Masterfoods To Launch Engagement Practice
MediaDailyNews, Joe Mandese - Thursday, March 2, 2006
ORLANDO -- Rob DeSena, one of the few marketers participating in t ...